Meta Business PartnerGet a custom Meta ads scaling roadmap — recorded by the founder, not a rookie.
Most agencies send you a generic PDF or a sales call disguised as an audit. I record a custom video teardown of your actual ad account and hand you a prioritized scaling roadmap — built by the founder, not a junior buyer.
Trusted by brands like these
The dirty secret of the agency sales process.
If you've worked with an agency before, this will sound familiar:
The pitch
You get wined and dined by the founder or a smooth salesperson. They know their stuff. You sign.
The handoff
Onboarding hits and you're quietly passed to a junior media buyer — learning the ropes on your ad budget.
The result
Results stall. Communication gets vague. The expert who sold you is nowhere to be found.
You deserve the expert you were sold — every month, not just on the sales call.
Here's how working with me is different.
- ✕Founder or salesperson closes you
- ✕Handed to a junior media buyer
- ✕Your account is 1 of 50 a junior juggles
- ✕You chase updates
- ✕Built to scale headcount
- ✓Jason audits your account himself, live on video
- ✓Jason + senior creative team run your account
- ✓Intentionally small client roster
- ✓You talk to the person doing the work
- ✓Built to get you the best results
A real scaling roadmap. Recorded. By me — not a sales rep.
No generic PDF. No discovery call that's secretly a pitch. I record a live video walkthrough of your ad account and show you exactly what I see — what's working, what's leaking money, and what I'd do to scale it.
How it works
Apply in 60 seconds
Tell me about your brand and current spend so I can prep.
I audit your account live
I screen-record a real teardown of your Meta ads: structure, creative, targeting, tracking, and where spend is being wasted.
You get a clear roadmap
Specific, prioritized action items you can use — whether or not we ever work together.
What's in the teardown
Every audit I record follows the same proven framework — the one I've run on hundreds of accounts. Six things I dig into:
Ad Account Teardown
Campaign structure, creative, targeting, tracking, and exactly where spend is leaking.
Store Performance
A 90-day breakdown of your sales, AOV, conversion rate, and returning-customer rate.
Page Speed & Tech
Your mobile load time (we aim for under 1.5s) and the fixes that quietly lower your cost per acquisition.
Funnel Strategy
Mapping your top / middle / bottom funnel using the Meta-backed structure (more on that below).
Multi-Channel Retargeting
Where SMS and email should plug into your paid social to capture revenue you're leaving behind.
Competitive Edge
Where you stand against competitors and the openings they're missing.
You get all of it recorded, walked through, and handed to you as a prioritized roadmap. Genuinely free, no obligation — if we're a fit, we'll talk. If not, you keep the roadmap.
The funnel framework I build every account around was refined inside Meta's HQ.
Meta HQ · Austin, TXThis strategy was refined over 2 days at Meta's headquarters in Austin, TX, working directly with the Meta Marketing Science team — the structure Meta itself backs as the optimal way to organize campaigns for maximum performance.
On-site at Meta's global headquarters for advanced training.
Hands-on with Meta's team on advanced campaign architecture.
Prospecting
Reaching new audiences who haven't heard of your brand yet. Building awareness and introducing your value proposition.
Retargeting
Re-engaging people who've shown interest but haven't converted yet. Nurturing them toward purchase.
High Intent
Capturing users who initiated checkout or added to cart. Your hottest leads, ready to convert.
Results brands actually feel.
We're one of the few agencies with case studies validated by Meta themselves.
Meta Verified$60K incremental sales in one month. Featured by Meta for exceptional e-commerce results.
Meta Verified$144,913 revenue from Facebook ads. Recognized by Meta for outstanding B2B lead generation.
7-figure annual revenue. Scaled from $2K to $50K+ monthly spend.
$1.2M+ revenue. Scaled from $5K to $50K monthly spend.
$3.5M revenue. Scaled from 4X to 18X ROAS while growing to 7-figures.
7.58 ROAS on Meta, 4.22 on Pinterest. $1.2M+ combined revenue.
$84K revenue in 3 months. Transformed from 1.3X to 5.65X ROAS.
1.1X to 5X ROAS improvement. 6-figure annual revenue, sustainable growth.
Jason Smith — Founder & CEO.
I found my way into Social Media Advertising after 13 years as an LAPD officer. Today I'm one of the most experienced paid social growth marketers you'll find. When you work with Spotlight, you're not a handoff — you get me and my senior creative team directly. That's the whole point.
A Promise From The Founder
I'll never scale this into a 100-person agency. That's the point.
Every agency I've watched grow past a certain size has done it the same way — hire cheap, train fast, and stack as many accounts as possible onto the newest person in the room. The founder you met on the sales call disappears, and your business becomes someone's training ground.
I'm not interested in building that. I'd rather work with a smaller number of serious brands and actually be in the account — writing the strategy, reviewing the creative, watching the numbers, picking up the phone when something breaks. That's the work I'm good at, and it's the work that moves the needle.
So no, we won't be the biggest agency on the internet. We'll just be the one where the founder you hired is the founder running your ads — every month, for as long as you're with us.
— Jason
Brands who stopped getting handed off.
I highly recommend Spotlight Social as a reliable extension of a marketing team. They expertly rebuilt our paid social campaigns after our prior agency left a complete mess, and within 14 days we began seeing positive results.
Working with this team has transformed our digital marketing. We've seen a 300% increase in ROAS within 6 months.
Is this a fit?
- ✓You're an e-commerce brand spending $10K/mo or more on Meta ads — including $100K+/mo
- ✓You have a proven product and want to scale profitably
- ✓You're tired of being handed to junior buyers
- ✓You want a senior operator personally hands-on in your account
- ✕You're not yet running paid ads or have no product-market fit
- ✕You want the cheapest option over the best results
- ✕You want a giant agency with a big account-management layer
Questions, answered.
Is the audit really free?+
Yes. I record a live teardown of your account and hand you a roadmap. No cost, no obligation. If we're a fit we'll talk about working together; if not, you keep the insights.
Who actually runs my ads if I sign?+
Me and my senior creative team. You will never be passed to a junior media buyer. That's the core promise of this agency.
Why don't you just scale and hire more buyers?+
Because results would suffer. I'd rather stay intentionally small and deliver exceptional outcomes than chase headcount. Fewer clients, better work.
What do you need from me for the audit?+
Basic info about your brand and current spend, and read access to your ad account so I can review the real numbers. You'll just approve a partner request inside Meta — I never need your password, and there's no call required to get your audit.
How big do I need to be?+
This is built for established e-com brands spending $10K/mo or more on Meta — and we love working with brands at $100K+/mo. If you're spending at scale and want a senior operator personally in your account, apply.
How fast will I hear back?+
We review applications quickly and reach out to get your audit moving, usually within a couple business days.
What if I'm already working with an agency?+
Most of the brands I take on were. That's exactly who this is for — founders who got sold by the founder, then handed to a junior buyer and watched results stall. The audit costs you nothing and shows you what your current setup is leaving on the table. Worst case, you get a free second opinion you can take anywhere.
Get a custom scaling roadmap from the person
who'll actually run your ads.
Because I record every audit personally, I only take on a handful of qualified brands each week. Apply now and I'll prep yours in the order it comes in.
- ✓ Custom video teardown of your ad account
- ✓ Prioritized scaling roadmap
- ✓ No obligation — keep it regardless
- ✓ Recorded by the founder, not a junior buyer
Trusted by 200+ brands · $50M+ ad spend managed · Meta Business Partner